Client:

   Bacardi-Martini

Media:

   The Posters

Agency:

   Famous

Description :

Grey Market postering on National Level

Visibillity: 350 A0 postersides

Network: 250 nightshops/videoshops - 5 major cities + 30 smaller cities

Aim: Create awareness & buzz around Eristoff's new website, www.black.be.

Target group: Youngsters (18 - 30 years old)

Period: 6 weeks, (01/10/08 - 15/11/08)

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