 Jupiler Tauro 8,3
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Inbev
The Skyboard
Famous Description : Monumental visibility campaign Visibillity: 273 hours during 13 days (21 hours/day) - started on Friday 07 november on the Place Saint Lambert in Liège. Next to Jupille were the Jupiler's history began ! Network: 11 different locations next to main accessroads leading to major Belgian cities Aim: Create awareness about the Jupiler's new strong beer (8,3%) "The Tauro" Target group: Jupiler consumers who are looking for a new more powerfull beer, mainly men between 25 - 45 years old. |
Monumental visibility campaign Visibillity: 273 hours during 13 days (21 hours/day) - started on Friday 07 november on the Place Saint Lambert in Liège. Next to Jupille were the Jupiler's history began ! Network: 11 different locations next to main accessroads leading to major Belgian cities Aim: Create awareness about the Jupiler's new strong beer (8,3%) "The Tauro" Target group: Jupiler consumers who are looking for a new more powerfull beer, mainly men between 25 - 45 years old. |
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