Client:

   Bacardi Martini

Media:

   The Posters

Agency:

   Famous

Description :

Grey Market postering on National Level

Visibillity: 350 A0 postersides

Network: 250 nightshops/videoshops - 5 major cities + 30 smaller cities

Aim: Create Brand awareness Martini Fiero - empower sales in the grey market

Target group: Youngsters (18 - 30 years old)

Period: 6 weeks, (16/08/08 - 30/09/08)

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