 Sncb - le train vraiment malin
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NMBS-SNCB
The Skyboard
Euro Rscg Description : Monumental visibility campaign along high traffic roads Visibillity: 273 hours during 13 days (21 hours/day) - between 12 october till 07 november 2008 Network: 13 different locations next to main accessroads leading to Antwerp, Liège, Leuven, Charleroi, Tournai, Kortrijk & Hasselt. Aim: Reinforce the negative aspect of going to work by Car (Traffic jams) - Create awareness about the train's advantages (no need to keep eyes on the road,etc.). Target group: Commuters who are stuck daily in traffic jams, and reach them when they are the most irritated. |
Monumental visibility campaign along high traffic roads Visibillity: 273 hours during 13 days (21 hours/day) - between 12 october till 07 november 2008 Network: 13 different locations next to main accessroads leading to Antwerp, Liège, Leuven, Charleroi, Tournai, Kortrijk & Hasselt. Aim: Reinforce the negative aspect of going to work by Car (Traffic jams) - Create awareness about the train's advantages (no need to keep eyes on the road,etc.). Target group: Commuters who are stuck daily in traffic jams, and reach them when they are the most irritated. |
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