Client:

   Proximus

Media:

   The Posters

Agency:

Description :

Grey Market postering on National Level

Visibillity: 350 A0 postersides

Network: 250 nightshops/videoshops - 5 major cities + 30 smaller cities

Product activation: Special promo, 40€ free credit/free SMS&MMS for all the new pay&go customers

Aim: Gain some prepaidcards marketshare by acquiring new customers on the Point of sales, right before the youngster buys his Reload card.

Target group: Youngsters (18 - 25 years old)

Period: 6 weeks, (01/10/08 - 15/11/08)

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